Brunello at Vinitaly: “Contracts signed at the fair”

Vinitaly

Vinitaly


“The best result for us at Vinitaly? We have signed contracts, a fact that has not happened for several years”, said the manager of the Consortium of Brunello. Stefano Campatelli’s testimony speaks volumes about the atmosphere of optimism and satisfaction among the producers of Montalcino the last day of the fair in Verona. “Finalizing business contacts is a very important and positive sign, which confirms the growing interest of buyers and importers from around the world, in Brunello,” continues Campatelli, “our work certainly benefited by the new formula VeronaFiere launched this year: it has given us more time to spend on professional contacts without taking anything away from visitors and wine lovers, who are central because they allow us to feel the “pulse” of the target consumer. “Mainly American buyers visited the Brunello Consortium that groups 74 wine producers (plus another 70 wineries with their own personal stands), the largest market for Brunello, which absorbs 25% of production, as well as experts from all over Europe, especially Germany, Switzerland and Eastern Europe. The Asian countries were in the minority: the Chinese market, potentially of enormous importance for Italian wine, but where wine is still intended for elite consumption. So, the Consortium has developed a high-level training course on Brunello, to be held in China for a select group of tasters and sommeliers. Not just experts visited Brunello: in addition to thousands of wine lovers, who loved the opportunity to find many bottles all together to taste, the major Italian medias (TV and press) visited the Consortium, confirming the medias’ interest in Montalcino.

Enoteca Pinchiorri, the role of Brunello

Bottiglie

Bottiglie

It is one of wine lovers’ most sought after and desired places anywhere on earth, a sanctuary that contains 130.000 bottles of the most prestigious Italian, French and international wines: the wine cellar of the Enoteca Pinchiorri boasts 3 Michelin stars and besides Annie Feolde’s fabulous cuisine also offers one of the most complete wine lists on the planet, selected by Giorgio Pinchiorri over a 40 year period. And what place does Brunello hold in this famous wine cellar? The manager, Ivano Boso, explains, “in the Italian section Tuscany leads, highlighting its link with our region. Brunello plays an essential role here, as it represents not only a symbol of Tuscany but also and above all, a great image and the highest quality”.

Democratic Brunello

Brunello for everyone: Pierluigi Talenti, one the of the most famous wine producers in Montalcino, who passed away in 1999, strongly supported this concept. “ Brunello should be accessible at a justifiably high price because it is truly a great wine, but great wines should not be reserved only for millionaires”. What do you think? Write us!