Brunello Appointments

With “Benvenuto Brunello” all wrapped up for another year, the Consorzio is already looking ahead to upcoming events. In March they are flying to Canada to bring the “King of Sangiovese” to Wine Tasting (which transfers to Brazil in May as well as Russia in June, Italy in October, Japan in November and China in December) in addition to Prowein in Dusseldorf. Vinitaly, the biggest wine event in Italy, is a must in April. At the end of May, Montalcino and its nectar make their way to Hong Kong for Vinexpo while in September they play host for “Incoming Enoteche Vinarius”.

Montalcino and its Vines: History that Shapes the Future

“The study of history is essential in order to understand and face the present with all of its challenges,” explains Professor Alfio Cortonesi (Tuscia University), “and it is not even to explain Montalcino as the emblem of a link with the land, agriculture, cultivation of vines and wine production.” And it is precisely in Montalcino, a rough isolated territory with immeasurable resources which have developed competent personnel and brilliant ideas all along, and which have brought this territory to dialogue with the world over the centuries in spite of it all.  A rich land, suitable for agriculture as well as art, craftsmanship and research. The cultivation of vines has always been a part of Montalcino, and this is due to various factors. If the morphological, geological and climactic characteristics prove to be ideal for vine cultivation, manual work has stimulated its growth resulting in good fruits of their labor. But the history of vines in Montalcino has not always been connected to Brunello. Even if today it is the main product of the area, the cultivation of Sangiovese grapes is quite recent with roots that trace back to the end of nineteenth century at Biondi Santi.

Word to the Producers

The 2009 vintage according to the producers? “It is excellent,” explains Bindocci, president of the Consorzio. For Elisabetta Borgogni (Madonna Nera), “an increase in production.” “Congrats to the producers,” says Nussbaum (San Polino) because “2009,” for Biasi (San Polo) “shows that we are a town of winemakers.” For Talenti, it is “good” and “quality” for Marco Cortonesi (La Mannella). “Excellent,” for Campinoti (Le Ragnaie) and “ready” for Salvioni and Caprili. For Moretti (Querce Bettina), “difficult” but “interesting” says Ratto (Pian delle Vigne) and for Vannoni (Crocedimezzo) “satisfying”. “In line with expectations” for Belingardi (Villa Poggio Salvi). “Lovely” for Violante Gardini (Donatella Cinelli Colombini). For Cantini and Fanelli of Camigliano, “great”. “Elegant” concludes Giovanna Neri (Col di Lamo).

In Montalcino with Prince Charles

The Prince of Wales, a notorious admirer of Tuscany and its wines given that prestigious vintages of Brunello have often been served at official dinners by Queen Elizabeth at Buckingham Palace, could not miss Montalcino on his numerous visits to the region. Charles visited the first time in the 80s in the company of the Frescobaldi Marquises, Bona and Vittorio. He has since returned, but on the first day of his stay in Montalcino, the Prince stopped in at the Antica Fiaschetteria, historic Art Nouveau locale which, with its period furniture, has been an obligatory stop for visitors for decades, followed by an enjoyable walk along the main streets of the town. Reports from the time state that he naturally did not miss out on tasting typical local dishes nor the essential Brunello

Farinetti signs the celebratory tile of the 2013 vintage

Think local, act global: this is the wording on the celebratory tile of the 2013 vintage, signed by Eataly’s patron Oscar Farinetti and presented this morning in the entrancing new venue of Saint Agostino’s Church.

“I am very flattered that the Consortium thought of me to design the 2013 tile, I don’t deserve it – said Oscar Farinetti. However, I accepted for the fun of tackling such a creative task. I think Brunello is an excellence with a strong local identity, the product of a great autochthonous grape variety, distributed, enjoyed and admired worldwide. These are the products our country needs to rise again! So I thought of a winy tendril that links a local thought to a global action. Marketing gurus argue that we should “think global and act local”, but we should do exactly the opposite, especially in Italy. We should “think local and act global” because everywhere in Italy, it is sufficient to go into depth to discover expanses of history, culture, excellence and beauty. “Thinking local and acting global” is the most wonderful of strategies for wine and it is exactly what Brunello producers have achieved, making their product known to the world. The tile therefore suggests a positive message that celebrates a “small” but strategic Italian wine segment that has gained universal renown and acknowledgement. May this be of good omen for those who will know how to follow the lead”.

The collaboration with the famous Piedmontese brand, renowned for its shops and restaurants located worldwide, from New York to Istanbul and from Chicago to Tokyo, does not end with the celebratory tile added to the “Brunello calendar” posted on the external wall of the Montalcino Town Hall. On occasion of the 2014 edition of Benvenuto Brunello, the group has given life to an initiative in which Brunello takes the lead role at the Eataly restaurants in Italy: for an entire week, from 21st to 28th February, Brunello di Montalcino will be served by the glass at the Eataly restaurants in Florence, Rome, Turin, Pinerolo, Bari, Genoa and Bologna. Eataly was founded in 2004 in Alba, by initiative of Oscar Farinetti, with the intention of creating a space entirely dedicated to food, catering and eating didactics.

BB 2014: The Gala Dinner

Wine-filled glasses in the Montalcino Museum Cloister: a sublime, enchanting and seductive setting worthy of a feast for a king. It is right here, among the wooden statues, frescoes and Sienese School paintings, where the traditional gala dinner will take place this evening. The guest of honour, without a doubt, is the latest to arrive in Montalcino, Brunello 2009, which journalists and producers alike will celebrate in feast.

Montalcino: the 700 million euro brand

Made-in-Italy symbols prevail the world over also thanks to their image, and there is one territory, Montalcino, whose image and visibility of its Brunello brand counts for 700 million euros. An estimate, requested by Montalcinonews, from the Market Research Office of the Monza Chamber of Commerce in Brianza states just that. Only sixteen years ago, the Bocconi University of Milan valued the “brand” at 500 billion Lire. From the safeguarding of traditions to the foreign capital secured in Montalcino, from the protection of the landscape to technological investments, the last thirty years have been a development opportunity for the entire territory and the premise for the creation of reputable mechanisms which competitively go head to head with the market also thanks to the unflappable link that exists between Brunello and its territory made up of history, culture, countryside, innovation and respect for its roots.

The Expanding Legacy of the Sieges in Montalcino

Brunello in addition to its countryside and location bestow a priceless distinction on Montalcino; a coveted territory and place that is subject to investments by multinational companies and “moneybags” from all over the world. This is the Montalcino of today and always. In a strategic position that rises up between Monte Amiata and the Maremma, it is an important and sought-after crossroads which, for centuries, saw Montalcino as a battleground for domination over the territory where a steady stream of peoples, ethnicities and different cultures passed through. It was over the centuries from the year 1200 to 1600 that saw no less than five sieges and other battles which gave Montalcino its open and cosmopolitan semblance that continues to this day through Brunello and its worldwide prestige.