Montalcino: Dreamland for Relaxation and Business

Profilo Montalcino

Profilo Montalcino

They are dreamscapes, uncontaminated territories rousing up feelings that are good for the heart and soul, the chosen destinations for wealthy foreigners to stay for holidays or get away or, why not, change direction. If there are some areas where, in addition to breathing air infused with art, history and culture, fine wines are produced, it’s a done deal. And Montalcino encompasses it all. Immobiliare.it confirms it by giving a description of who invests: on one hand there are those who buy to spend their holidays here – choosing spacious homes and perhaps offers that include land with vineyards (or olive groves) which are already off the ground – and those who instead decide to change their lives and start up a business in small wineries which already have made a name for themselves or in prestigious farmhouses transforming them into agriturismo, holiday accommodation. For those, however, who choose Montalcino in hopes of finding an escape from daily life, the territory offers high-end structures. On its “Travellers Choice 2014” selection of the top 25 luxury hotels in Italy, Tripadvisor has included two local resorts: Castiglion del Bosco and Il Borgo (Banfi Castle) where guests are pampered and spoiled with fine wines, gourmet dinners, relaxation and splendid golf courses.

Remembering the “Doctor” of Brunello

It has been a year since Franco Biondi Santi passed away, the “Doctor” of Brunello and the custodian of the family knowledge that made Sangiovese and Montalcino famous, and his presence still remains in the territory, his gentle and charismatic figure. At the funeral, Father Andrea, confidant and family friend, conveyed the soul and nature of this great man in his words, “an honest man, intelligent, capable and willing, who welcomed me into his home as if I were family. The “Doctor” who dedicated his life and his experience to his family, his Brunello and the entire community of Montalcino, who, every day upon waking, looked out the window and thanked the Lord for the nature that surrounded him and that he loved deeply.”

Brunello & Franciacorta

A chance to talk about all things made in Italy but also to debate hot topics regarding wine production and sales. “Brunello and Franciacorta: Winning Examples of Marketing” takes the stage at the PalaExpo Lombardia Pavilion – Stand B/C 16 at Vinitaly on April 7, 2014 at 12pm. “Gastronaut” Davide Paolini hosts guests Fabrizio Bindocci, President of the Consorzio di Brunello di Montalcino, Maurizio Zanella, President of the Consorzio Franciacorta, in addition to Riccardo Ricci Curbastro, President of FederDoc.

Consorzio, Social Networks and Hashtags

A significant online presence on websites and on social networks is obligatory for every company, business, enterprise or corporation looking to be competitive on the market, and the wine world is no exception even if Italian wine consortiums, known and appreciated mostly in the United States which mostly follows on Twitter, are often lacking from many points of view. There are only a few exceptions among which is the Consorzio del Brunello, live and already present on seven social networks thanks to Montalcinonews, which is launching a new hashtag (#rossomontalcino) to celebrate the fair and one of its appellations for Vinitaly.

A Brunello record

Brunello, the trophy wine, not only for its fame and excellence in quality, but also from a legislative point of view. In a distant 1932, the Ministry of Agriculture Commission demarcated the production territory of Brunello. Then, in 1966, came the approval of the DOC appellation followed by the DOCG in 1980. Important steps to giving Brunello official fame first, then in the eyes of the general public and consumers.

Less Bureaucracy to Export Brunello

The Minister of Agriculture, Food and Forestry policies has recently published a memo based on which the Fraud Prevention Inspectorate now allows producers to transport wine to Italian customs offices with documents that are valid throughout the national territory: a step forward towards longed-for bureaucratic simplification. Italian wine can be accompanied until the customs office with Italian transport documents and wineries, therefore also Montalcino wineries, will not have to produce useless double documentation, which was the case until today. Export documents will be prepared directly at the customs office, also together for more or different products, with sensible savings of time and money for businesses that export. “Supporting exports is a goal which we must pursue even with measures like this one,” says Minister of Agricultural Policies Martina. Hence economic and labor savings for Brunello producers, who owe a great deal of their profits to exports, benefitting the brand which acquires more and more renown, celebrity and prestige with every passing day the world over.

“Meraviglioso Boccaccio”: The Taviani Brothers at Romitorio

Big stars of Italian cinema are on their way to Montalcino. According to unconfirmed reports, brothers Paolo and Vittorio Taviani will bring the likes of Kim Rossi Stuart, Riccardo Scamarcio, Michele Riondino, Miriam Dalmazio, Eugenio Franceschini, Flavio Parenti, Carolina Crescentini, Paola Cortellesi, Vittoria Puccini, Fabrizio Falco and Rosabell Laurenti Sellers to the homeland of Brunello having chosen the striking setting of Romitorio Castle for their next film, “Meraviglioso Boccaccio”. Some of the scenes of the film, produced by Stemal Entertainment and Rai Cinema with grants from the Ministry of Cultural Assets and Activities and of Tourism, which will bring the Tavianis’ take on short stories from the Decameron to the silver screen, will be filmed right in Montalcino at the beginning of May and will feature the Romitorio Castle. The small XII century fortress surrounded by a thicket of holm oak trees was abandoned in the 50s and brought back to life by famous Transavantgarde painter Sandro Chia in 1984. With its mighty walls and the legend that links it to the majestic Fortress of Montalcino via an underground passageway, it seems to be the ideal place for the scheming plots, deceit and deception which characterize Boccaccio’s work.