Brunello and futurist poetry with Tommaso Marinetti

It was 1935, Italy was at the height of the fascist era and the National Exhibition of Typical Wines was being held at the Enoteca Italiana in Siena. This was the backdrop of a “Bacchic, Love and War Poetry” contest, with an exceptional panel of judges chaired by the founder of Futurism, Filippo Tommaso Marinetti. During the gala dinner in honour of the winner, the poet Lorenzo Viani, Marinetti improvised a full-fledged artistic performance. He climbed on a table, raised his glass and shouted: “Brunello is fuel”. A famous phrase that included the principle product of Montalcino amongst the great wines, and through which the king of Sangiovese became “the fuel that makes the world go round”.

Moscadello, the King of Montalcino

For territories like Montalcino, speaking of wine tradition is a must.
Vine growing, grape harvesting and wine making have always been closely linked to the Montalcino area. This results, among others, from environmental and human factors. While the morphological, geological and climatic conditions are just perfect for the cultivation of the vine, it is the work of man, always devoted to agriculture, which has made the vines thrive and bear good fruit. But the history of the vine in Montalcino has not always been tied to Brunello. Despite being today the principle product of the territory, the cultivation of Sangiovese is rather recent, dating back only to the late 1800’s, rooted in the Biondi Santi family. Up until then, Montalcino had been known for its white grapes and, more specifically, for “that lovely, that so divine Moscadelletto, that Redi destined for the delight of the ladies” (Emanuele Repetti, 1833). But this production goes further back in time: “the Moscatello wines produced by this soil require acclamation, and are served as delicious liqueurs at the tables of great Lords”. This is how Giovanni Antonio Pecci spoke of Moscatello at the end of the seventeenth-beginning of the eighteenth century in his “Historical Memoirs of the Town of Montalcino”. Today, the tradition is pursued only by 13 wineries (Banfi, Camigliano, Capanna, Caparzo, Caprili, Col d’Orcia, Il Poggione, La Poderina, Mastrojanni, Mocali, Sassetti Livio-Pertimali, Tenute Silvio Nardi and Villa Poggio Salvi).

1932, the real record of Brunello

Brunello, a record-setting wine: not only because of its fame and qualitative excellence acknowledged worldwide, but also from a legislative standpoint. As early back as 1932, the Board of the Ministry of Agriculture decided that the name Brunello could be used exclusively for wine produced and bottled in the Municipality of Montalcino, a territory with an optimal microclimate and a particular physical-chemical structure. A sort of DOC ante litteram (or De.Co, the Municipal Denomination of Origin conceived by Luigi Veronelli), that recognised the peculiarity of the territory. More recently, in 1966, Brunello was one of the first wines to obtain the Denomination of Controlled Origin (DOC) in Italy. Above all, it was the first Italian wine to receive the Denomination of Controlled and Guaranteed Origin pursuant to Italian Presidential Decree of 1st July 1980. Montalcino is also the first case in Italy from which a single vine species can produce two wines with denomination of origin: Brunello and Rosso di Montalcino.

#brunello2vinitaly

In an age when staying connected with the entire world is a must, an effective online presence through websites and social networks is a mandatory aspect for any company, enterprise, firm or organisation that aims at achieving market competitiveness. The world of wine is no exception, though the Italian Protection Consortia, known and appreciated especially in the States, where Twitter is most popular, often appear to be deficient in many respects. There are few exceptions, one being the Consortium of Brunello Wine, active on as many as 7 social networks owing to the endeavours of Montalcinonews. On occasion of Vinitaly, the Consortium of Brunello has started a new hashtag (#brunello2vinitaly) to celebrate the event and one of its denominations.

Brunello takes it all at “Opera Wine”

As many as 11 labels out of 103 speak of Montalcino and its most important product. The 2015 edition of Vinitaly opens with a bang for Brunello wine, with the Preview promoted by VeronaFiere-Wine Spectator. King of Sangiovese, excellence of Italian wines, and nectar most appreciated by Americans, Brunello is indeed the most represented denomination, with 11 labels on a total of 103, present at the “Opera Wine” tasting, the event of events at Vinitaly 2015, which celebrates the 100 cult producers of Italy. The 10 Brunello labels were interviewed by Montalcinonews during the tasting. “Being present is important because this is a springboard for exports”, states Emilia Nardi (Tenute Silvio Nardi), and Vincenzo Abruzzese (Valdicava) adds that this is: “an event for real producers, for a marvellous territory and a wine like Brunello, which interprets the character of our land”. Giancarlo Pacenti (Siro Pacenti) affirms: “a top level event that ensures an excellent return on image for the wineries involved”. Francesco Marone Cinzano (Col d’Orcia) then speaks about the markets: “it is a showcase that attracts great interest for old and new foreign markets”, and his words are echoed by Lamberto Frescobaldi (Luce della Vite): “the highly selected and focussed operators present make this a very important event”, Tancredi Biondi Santi (Tenuta Greppo Biondi Santi): “the prestige of the magazine stirs the international press and turns this event into an exceptional showcase”, Alessandro Bindocci (Il Poggione): “an important event with outstanding guests”, and Andrea Machetti (Mastrojanni) “a prestigious parterre, I am honoured to be part of it every year”… The labels present since the first edition include Giacomo Neri (Casanova di Neri) who states that “being here is an honour, a pleasure, but also a confirmation” and Elisabetta Gnudi Angelini with Altesino: “it is a great honour to be here, a reward to the work we have done over the years”.