#brunello2vinitaly

In an age when staying connected with the entire world is a must, an effective online presence through websites and social networks is a mandatory aspect for any company, enterprise, firm or organisation that aims at achieving market competitiveness. The world of wine is no exception, though the Italian Protection Consortia, known and appreciated especially in the States, where Twitter is most popular, often appear to be deficient in many respects. There are few exceptions, one being the Consortium of Brunello Wine, active on as many as 7 social networks owing to the endeavours of Montalcinonews. On occasion of Vinitaly, the Consortium of Brunello has started a new hashtag (#brunello2vinitaly) to celebrate the event and one of its denominations.